In the first year at the Politecnico, we have been assigned to do complete rebranding of an Italian UNESCO world heritage. Our site was and intangible, immaterial heritage: Traditional violin craftsmanship in Cremona. Translated in Italian: Il saper fare liutaio di Cremona. The project start with the research of the logotype, colors and typefaces, to all the communication, wayfinding, poster, app, social media, documents and gadgets.
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