Saper fare liutaio di Cremona

Rebranding - 2023

In the second year at the Politecnico, we have been assigned to do complete rebranding of an Italian UNESCO world heritage. Our site was and intangible, immaterial heritage: Traditional violin craftsmanship in Cremona. Translated in Italian: Il saper fare liutaio di Cremona. The project start with the research of the logotype, colors and typefaces, to all the communication, wayfinding, poster, app, social media, documents and gadgets.